India is the biggest market in the world for chat apps. For a long time, WhatsApp was the most popular one. But now, a new app called Arattai is becoming very popular. Arattai is growing fast because it is made in India, offers special features, and focuses on privacy. Let’s find out why Arattai is gaining ground on WhatsApp in India.
What is Arattai and Why is It Popular?
Arattai is a chat app made by Zoho, a tech company based in Chennai, India. The name “Arattai” means “chit-chat” in Tamil, and the app makes it easy for people to talk in groups or one-on-one. Many people in India like Arattai because it feels like a local app made especially for them.
After some Indian leaders and officials started using Arattai and recommending it, many people began to trust and download the app. In just a short time, the number of people using Arattai went from a few thousand to over a million downloads. This gave Arattai the top spot in India’s app stores for a while. People love that it is made in India and that their data stays in the country.
Why is Arattai Gaining Ground?
Made in India and Supported by the Government
One big reason Arattai is growing is that it is made in India. Many Indians want to support local apps. When important government leaders used and talked about Arattai, it gained more trust. The Indian government also wants apps that keep user data inside the country. This makes Arattai a favorite compared to foreign apps like WhatsApp.
Strong Focus on Privacy
People care a lot about privacy. Arattai says it keeps all user data on servers in India and does not sell data or show any ads. WhatsApp has strong encryption that protects all texts and calls, but Arattai currently protects only calls with encryption (texts will also get this soon). Even so, many people feel safer with Arattai because of its privacy policies and no ads.
Cool Features Made for Indian Users
Arattai offers features designed for the needs of Indian users. Unlike WhatsApp, Arattai lets you use the app on many devices, including Android TVs. It has group chats, channels, file sharing, and a “Pocket” feature where you can save personal notes. It is also lightweight and works well on cheap phones and slow internet connections, helping users in both cities and villages stay connected.
Signing up on Arattai is easy, too. You can create a username instead of using a mobile phone number like in WhatsApp. This adds privacy and simplicity.
What Challenges Does Arattai Face?
Even though many people are switching to Arattai, WhatsApp is still used by most families and businesses in India. Convincing all friends and family to switch apps is hard. Also, Arattai’s fast growth caused some problems, like slow sign-ups and delays in messages. The Zoho team is working hard to fix these as more users join.
Another challenge is security. Until Arattai adds full end-to-end encryption for all chats, some users may hesitate to move fully to Arattai. But the company is actively improving this, so more security features will come soon.
Can Arattai Beat WhatsApp?
Arattai’s fast rise shows that Indian apps can challenge big global players. With government support, special features for Indian users, and a strong privacy promise, Arattai is becoming a real choice for many people. If Arattai keeps improving and listening to users, it might get even more popular and take more users away from WhatsApp.
Why Arattai is Gaining Ground on WhatsApp in India
The main reasons Arattai is gaining ground are its Made-in-India identity, its useful features, and its focus on privacy. More Indians want apps that keep their data safe in their own country and fit their needs. Although WhatsApp is still the biggest, Arattai’s growing popularity shows that Indian apps can also be winners. If someone wants a new app made for India, Arattai is worth trying.